Dr. Horrible, by the numbers
"Jeffrey McManus has made some educated guesses
at just how the numbers shake out for those involved. The short version
of McManus' analysis: At a million iTunes downloads he has the
principle actors bringing in something in the neighborhood of $100,000
with Whedon coming in at around $4 million $2.6 million. I'm not sure how feasible one million iTunes downloads on iTunes is, but I do know that at the moment Dr. Horrible
counts for 3 of the top 4 episodes and the top season on the U.S.
lists. Add in the international markets and it's certainly not an
outlandish goal.
For what it's worth, Whedon chimed in on the McManus article in the comments over at Whedonesque, noting that the estimates were not far off, as far as he noticed. He also adds that all of those involved with the production did it for the fun, even though the scads of money would be nice.
And, of course, none of that takes into account the two other obvious revenue streams. Is there any reason to think that the DVD won't be successful? I'm sure there are those that passed on the iTunes purchase who are waiting for the DVD. And I'm just as sure that there is a large portion of those that did get the iTunes episodes that will also add the DVD to their collection. The same goes for the soundtrack, which is definitely coming. The Dr. Horrible twitter account was updated this morning with the message, "Working on the soundtrack. Polishing shoes for the Con." It's not unthinkable that a good portion of the Dr. Horrible fan base will buy the thing in all three different mediums.
What it means for the future of our entertainment is a little bit more murky. I liken the success of Dr. Horrible to that of Radiohead's In Rainbows experiment. Both of them are astounding successes, but both of them rely largely on the fact that there were huge followings beforehand. I'm sure that somewhere out there on the internet someone has already made a show that is in the good doctor's league. Unfortunately, their name isn't Joss Whedon, so getting the word out becomes worlds more complicated."
In other news, will there be a Doctor vs. Doctor war at Comic-Con?

Best Internet Variety Show (and Good Luck Getting Anything Done, Ever) in 2005! 


Hey thanks for the link. My guess is that the success of the DVD will hinge on two things -- what kind of extras there are and what the price point is ($9.95 good, $18.95 bad).
Buying stuff from iTunes is such a no-brainer that my sense is that diehard fans will go that route and that DVD sales may or may not be a big factor. It may be big, but I don't think the DVD is going to be "Lord of the Rings" big. But you never know.
Posted by: Jeffrey McManus | July 23, 2008 at 06:03 PM
Yeah, I doubt it'll be LOTR big either, except around the rabid Whedonites. But I bet the DVD's, even at $20 (I would assume it'll cost that much, only crappy old movies sell for $9 any more), will still make enough to be considered a minor hit and make TPTB take some notice.
Posted by: Jennifer | July 24, 2008 at 10:27 AM