Hee hee hee.
"But I do know that the only way anyone in my business, or in any business, can succeed in 2012 is by treating those who consume what he or she does as equal partners. This is an obvious truth, and one that has been repeated during every digital journalism workshop/symposium I’ve attended since at least 2004. But it’s really, really important to remember. Sometimes those reminders come from unexpected sources that aren’t doing power point presentations in cavernous hotel ballrooms. Sometimes they come from Joss Whedon."