"For the first six months the book was out, said writer-friend was determined to do everything she could to promote it. She blogged. She tweeted. She tumblred. She Facebooked. At her writer-friend's advice, she started a weekly vlog on YouTube, featuring goofy jokes, giveaways, and one-sided conversations with her cat.
After an initial spike in book sales following positive reviews in a couple of major newspapers, sales leveled out at 50-60 copies a week according to the Bookscan data provided by Amazon. In other words, no Da Vinci Code, but not too shabby.
Six months in, she decided to run an experiment. In fifteen terrifying minutes, she obliterated her entire internet presence.
Fast forward eight-ish months to two nights ago, when she and INTERN had this conversation. Her book sales since that night of rage? 50-60 copies a week. Occasionally 35. Occasionally 70. But most weeks, with a regularity that is almost freakish, somewhere between 50 and 60."
Thinking about it some more...
"Halfway through writing this post, it occurred to INTERN to look at her own book-buying habits. How effective has social media been at selling books to INTERN? A survey of the books INTERN bought in 2011 reveals:
-most of the authors whose books INTERN bought are either not on social media, or INTERN hasn't bothered to find out.
-INTERN bought several books by writer-friends she met online (by writer-friend, INTERN means a person with whom INTERN has shared ongoing, meaningful interactions—in other words, not just a person she follows).
-INTERN bought 1 or 2 books from writers she discovered on Twitter and Blogger but has not interacted with (by far the smallest category)
In short, INTERN follows plenty of writers whose books she isn't particularly interested in buying, and buys books from plenty of writers whose social media presence she isn't particularly interested in discovering."