"Anyway, our beloved supersponsors this week, apart from Tecate, the
Tijuana Clinic for the Injection of Shark Into Spinal Fluid, and the
Benevolent Association of Law Enforcement Agencies Portrayed by
Landry's Dad, are:
TV Guide. TV Guide's biggest problem
is convincing people that it exists. Back in the
pre-Internet/pre-digital days, TV Guide -- like telexes,
record-cleaning spray, video rewinders, and The Club -- served a
valuable purpose. As broadcast channels proliferated, it saved people
from having to kneel in front of the TV, spinning the dial in the hope
of finding something worth watching. Just when remote-control
threatened to obsolete that advantage, the rise of cable, and
newspapers' curious decision to relegate cable listings to the fine
print, enabled TV Guide's comprehensive listings to maintain their
utility, with such added bonuses as informative interviews with Anson
Williams and glossy promotional photos of Dick Van Patten. Now, after
the advent of the TV Guide Channel, digital programming guides,
title-searchable DVR listings, and Internet schedules, it may be hard
to imagine why on earth someone would buy TV Guide. The answer to this
is obvious: some people are senile. If you cannot dial a non-rotary
phone, you cannot cancel your subscription. So the next time you ask
"why the hell do we need a TV-Guide-sponsored mid-FNL recap of what just
happened in the first half-hour," please remember that TV Guide's sole
audience at this point is people with mid-stage dementia."